Bill Demas, CEO Undergoing massive transformation due to today’s mobile shopping trend, the $3 trillion U.S. retail market looks to leverage the newest technologies to create innovative solutions that attract new buyers and increase revenue. Shopkick, one of the world’s leading shopping rewards apps, drives buyer engagement, incremental foot traffic, and sales.
“We solve some of the main quandaries for retailers today, one of them being foot traffic, which, in turn, drives conversions. What is more, we do it in such a way that does not require the retailers to discount their offering,” says Bill Demas, CEO, shopkick.
Shopkick provides retailers multiple shopper touchpoints along the entire path-to-purchase: from the couch, to the store, to the aisle, to checkout and beyond. Combining contextual content, location-based technology, rich data and insights and purchase validation, shopkick is producing results for partners like Best Buy, Macy’s, and Starbucks (to name a few). Fifty-two percent of sales driven by shopkick are incremental, and 74 percent of those incremental sales are from new customers.
Unlike traditional shopping apps that use price discounts and lower retailers’ precious margins, shopkick is fueled by kicks, the company’s rewards currency. Kicks are rewarded for viewing in-app content, going into stores, scanning and purchasing goods, and inviting people to join the app. These kicks influence final purchase decisions based on brand affinity, rather than price. For consumers, earning kicks makes shopping not only more rewarding, but fun.
“We are constantly striving to find more ways for people to earn kicks in the app, with big shopping events and seasonal promotions that can provide thousands of bonus kicks per user,” says Demas.
We solve some of the main quandaries for retailers today, one of them being foot traffic, which, in turn, drives conversions
There are currently dozens of different ways to redeem kicks in the app, which include everything from gift cards, movie tickets and donations, all the way to getting an HDTV or new Vespa, depending on the number of kicks earned.
Shopkick reached its highest revenue point over the course of 2016, increasing its usage by over 50 percent, increasing sales from existing customers, and attracting more brands and retailers than ever before. In turn this provides more kick-earning opportunities for users.
One of shopkick’s primary goals is “to be the easiest company for retailers to work with. First, we listen, and then find ways to solve a problem by integrating our solution that will ultimately drive sales and ensure our client’s ROI is always in the positive,” states Demas.
The company offers a turnkey, customizable toolkit when launching new partners that gets them up and running quickly. In-depth reporting and analytics give partners app interaction metrics and store-level details like walk-in traffic and item-specific engagement.
Propelled by the record-breaking success in 2016, shopkick looks to aggressively launch into the next phase. “We are currently looking to diversify our U.S. market reach and expand into supermarkets and grocers to satisfy increasing demand from our users. In 2017, our goal is to be the dominant player in the U.S. and have 100 percent market awareness and satisfaction across retail and brands. Once we achieve that, we will focus on international growth because ultimately the more successful we are in the States, the more success we will have internationally,” concludes Demas.
