We localize product and promotional merchandise for each unique store, delivering store-specific, interactive merchandising plans to mobile devices in the hands of retail associates

By localizing product and promotional merchandise for each unique store, One Door is able to deliver easily executable store-specific, interactive merchandising plans to mobile devices in the hands of retail associates. “The result is that large retailers can manage merchandising in multiple diverse locations as easily as though they were just one door,” says Snowden. With Merchandising Cloud, retailers can execute campaigns more frequently and provide more of those beautiful moments for shoppers to create deeper relationships with the brand.

As an effective case in point, One Door’s application was used by leading retailers to plan and deploy merchandising directives to tens of thousands of stores ahead of the recent iPhone 7 launch. The result was an accurate, localized plan for each store that provided exactly what each location needed to carry out one of the most successful product launches ever. Store associates were able to cite issues with fixtures and reorder merchandise and promotional materials directly through the application, while it also provided headquarters with real-time visibility into completion levels; virtually ensuring customers walking into their stores, regardless of location or format, were greeted with the same powerful new product experience.

Going forward, One Door continues to invest aggressively in their engineering and software development to ensure that their platform stays ahead of the competition, enabling an enhanced customer experience. “Even with the success we have had to date, we are all about building for the future and taking our business beyond the borders,” concludes Snowden.