One Door: Optimizing the Store Experience
retailciooutlook

One Door: Optimizing the Store Experience

E.Y. Snowden, CEO, One DoorE.Y. Snowden, CEO
Digital technologies are redefining the way the retail industry operates, giving a makeover to outdated store operations. Some leading retailers are using a new breed of digital technologies to equip their stores to deliver exceptional customer experiences and strong brand impressions by ensuring planned products and promotional merchandise are on display, rapidly adapted to trends, localized for individual stores, and easily managed to free associate time for customers. One Door, formerly RBM Technologies, is an application provider squarely focused on enabling this kind of excellence in merchandising execution.

“One Door has built a rapidly growing, cloud-delivered global application on the strong merchandising legacy of RBM Technologies,” notes E.Y. Snowden, CEO of One Door. Since its inception, One Door has helped retailers bring together merchandising, marketing, supply chain, and store teams across thousands of retail doors to create exceptional retail experiences in the brick-and-mortar store. “Our new name ‘One Door’ speaks to the soul of a company that has harnessed technology to simplify how stores deliver a consistently superior customer experience,” asserts Snowden.

Merchandising Cloud, the flagship application of the Boston-based company, combines product and promotional visual merchandising with a precise digital model of each store, enabling large retailers to localize merchandising execution across thousands of locations.

We localize product and promotional merchandise for each unique store, delivering store-specific, interactive merchandising plans to mobile devices in the hands of retail associates


By localizing product and promotional merchandise for each unique store, One Door is able to deliver easily executable store-specific, interactive merchandising plans to mobile devices in the hands of retail associates. “The result is that large retailers can manage merchandising in multiple diverse locations as easily as though they were just one door,” says Snowden. With Merchandising Cloud, retailers can execute campaigns more frequently and provide more of those beautiful moments for shoppers to create deeper relationships with the brand.

As an effective case in point, One Door’s application was used by leading retailers to plan and deploy merchandising directives to tens of thousands of stores ahead of the recent iPhone 7 launch. The result was an accurate, localized plan for each store that provided exactly what each location needed to carry out one of the most successful product launches ever. Store associates were able to cite issues with fixtures and reorder merchandise and promotional materials directly through the application, while it also provided headquarters with real-time visibility into completion levels; virtually ensuring customers walking into their stores, regardless of location or format, were greeted with the same powerful new product experience.

Going forward, One Door continues to invest aggressively in their engineering and software development to ensure that their platform stays ahead of the competition, enabling an enhanced customer experience. “Even with the success we have had to date, we are all about building for the future and taking our business beyond the borders,” concludes Snowden.
Share this Article:
Top 10 Merchandising Solution Companies - 2017

Company
One Door

Headquarters
.

Management
E.Y. Snowden, CEO

Description
Delivers localized visual merchandising, in-store execution, collaboration, and compliance, all unified in the cloud