An attractive package has always accelerated the sales of a product and set the cash registers ringing at most retail outlets. A great merchandising strategy can immensely help amplify the reputation of a brand.
The advent of trending technologies has paved the way for innovative product package designs to allure customers. However, most importantly, even traditional brick-and-mortar bigwigs have realized that leveraging the benefits offered by virtual platforms is probably the best way to capture the attention of today’s tech-savvy world. Easy availability and accessibility to customized merchandises on interfaces is one of the basic expectations of most consumers today. Thus, most retail giants are striving towards the creation of an omnichannel platform that helps select products virtually. In this era of plastic money, most online buyers prefer shopping portals to be equipped with digital mobile wallets that enable users to purchase by utilizing their credit and debit cards. Additionally, buyers look forward to a personalized holistic shopping experience these days and retailers need to ensure the interface is tailored to suit the tastes of the average shopper.
The importance of technology-powered merchandizing prompted our editorial board to conduct a comprehensive study of leading merchandising solution providers globally today. This edition of our magazine, a result of their efforts, is an attempt to bridge promising vendor firms with retailers seeking merchandising solutions today.