In today’s fast-evolving digital landscape, convincing a customer to visit and purchase from a retail store requires more than just traditional ways of promotion. Every retail store should stay on top of merchandising concepts, trends and have its own style of merchandising to entice the customers.
Modern day retail merchandising is not just about advertisements, logos and displaying organization’s name on complementary products, but to establish a powerful, personal, and long-lasting experience between brand and the consumer. A merchandiser needs to maximize the sale of products by offering eye-catching packages, distinctive pricing, and promotional schemes. For this, the companies are venturing into omnichannel retailing and trying in-store marketing solutions such as beacons to enrich the shopping experience. In addition, retailers are leveraging social media and mobile platforms to engage users and influence their decisions. Also, the cloud-based point of sale systems in stores add to the performance, functionality, and looks.
In an effort to assist CIOs in finding the right technology solution provider, Retail CIO Outlook presents to you top 10 Merchandising Solution Providers for the retail sector, featuring the best solution and service providers offering tools and services in the Retail Merchandising landscape. The companies compiled in this issue have exhibited extensive business process knowledge, along with in-depth, integrated, and innovative strategies. The listing provides a look into how these solutions work in the real world so that organizations can gain a comprehensive understanding of what technologies are available and how they shape up against the competition.